The Goedert Method: Stuck to Sold
Ready. Wanted. Gone. A system for the seller who wants to move but can't see how to get the house ready, the market to care, or the transaction to actually close.
Most agents start when your house is ready to list
My question is different: what's keeping you from being ready in the first place? Sometimes it's the house. Sometimes it's timing. Sometimes it's the sheer amount of stuff that has to happen before you can even imagine putting a sign in the yard. My job isn't to wait until everything is perfect. It's to figure out what's actually keeping you stuck and build the path forward.
Ready — your house doesn't have to be ready before you call me
A lot of sellers think they're supposed to do the work before they call an agent: clean out the basement, fix the threshold, touch up the paint, finally deal with the thing they've been meaning to fix for three years. Then they'll call. Except six months later they're still staring at the same threshold. I look at what's keeping you from moving forward and separate what needs attention from what doesn't. The goal isn't to turn every house into a renovation project. Often the problems are smaller than they feel. What you need is somebody who can look at the whole situation and say: here's what matters, here's what doesn't, here's what we do next.
Wanted — putting a house online isn't the same as making somebody want it
Once the property is ready, the job changes: now buyers need to care. Most listing presentations talk about activities — photography, MLS, social media, open houses. My question is different: how are we going to create and maintain buyer attention around this particular house? That starts with the story. Video and content position the property as something worth stopping for, not another listing to scroll past. Then targeted digital campaigns expand the audience beyond whoever happens to see it on the MLS that day. Landing pages, forms, and follow-up turn anonymous attention into identifiable prospects. Retargeting and continued content keep the property visible after that first interaction. The goal isn't views for the sake of views. It's movement: attention, conversation, showing, offer.
Gone — the listing isn't the whole problem
You don't wake up wanting a completed MLS transaction. You want something to change: out of the house, into a different living situation, relocating, simplifying. So the Goedert Method doesn't end with marketing. I look at what has to happen for you to get from where you are now to where you need to be next — timing, negotiation, occupancy, contractors, another purchase, or something nobody saw coming when the process started. The exact solution changes because people and properties change. The job stays the same: get you unstuck.
What "Wanted" actually looks like
A listing strategy is more than a sign in the yard and an MLS number. Before a house goes live, we work out the pricing strategy for the specific market it's in, the order photography and video get shot, and the story that's going to make this particular house stand out from everything else a buyer is scrolling past that week. Then, when it goes live: professional photography and a video built around the house's actual story, targeted digital campaigns that put it in front of buyers who are actually looking in that area and price range, and follow-up that turns a view into a showing instead of letting interest go cold. See examples of that video marketing in action.
The Izzie principle
One of the clearest examples of this approach came from helping a buyer whose motorized chair made accessibility non-negotiable. The accessible bus route determined the search boundary, and the features she needed were extremely difficult to find already built into available inventory. So the problem changed: instead of searching forever for a perfect accessible house, the transaction had to create one. The negotiation wasn't only about price, it was about time — a 60-day occupancy period created a construction window so the necessary accessibility work could be completed before move-in. Don't keep searching for a version of the transaction that doesn't exist. Figure out the real problem, then build a way through it. See what transit and accessible transportation options actually exist in this area →
Why this method exists
I've helped people who thought it was impossible to change their living situation during times of extreme need, and that shaped the way I practice real estate. Sometimes the biggest obstacle isn't price. It's the thing preventing the person from moving at all — a repair, a timing problem, an accessibility need, or a complicated transaction with several problems happening at once. The Goedert Method starts by finding the real obstacle. Then I work the problem.
Frequently asked questions
What is the Goedert Method?
The Goedert Method is Kerin Hayden Goedert's three-step approach to selling a home that isn't market-ready yet: Ready (figure out what's actually keeping the seller stuck and prepare the property), Wanted (build real buyer attention through video, story, and targeted marketing, not just an MLS listing), and Gone (solve the timing, negotiation, and transaction problems standing between the seller and their next move).
Do I have to fix up my house before I call a real estate agent?
No. The first step of the Goedert Method starts before the house is ready. Kerin separates what actually needs attention from what doesn't, so sellers aren't guessing on their own or spending money on repairs buyers won't care about.
What does 'Wanted' mean in the Goedert Method?
Wanted means creating real buyer attention around a listing instead of only posting it to the MLS. That includes video, story-driven marketing, targeted digital advertising, retargeting, and follow-up, so interest turns into showings and offers instead of just views.
Does the Goedert Method guarantee a fast sale or multiple offers?
No. Individual listings using this approach have sold quickly and with multiple offers, but every property and market is different. Past results are not a guarantee for a future transaction.